Marketing 2014 17th Edition by William Pride,Ferrell

Exercise 3

Some products are better suited than others to electronic marketing activities. For example, Art.com specializes in selling art prints via its online store. The ability to display a variety of prints in many different categories gives customers a convenient and efficient way to search for art. On the other hand, General Electric has a website displaying its appliances, but customers must visit a retailer to purchase them. Visit www.art.com and www.geappliances.com and compare how each firm uses the electronic environment of the Internet to enhance its marketing efforts.