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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 2
Identify possible target markets for the following products:
a. Kellogg's Corn Flakes
b. Wilson tennis rackets
c. Disney World
d. Diet Pepsi
a. Kellogg's Corn Flakes
b. Wilson tennis rackets
c. Disney World
d. Diet Pepsi
Explanation
Verified
Verified
(a)
Target market for Company K: The product is mainly for children below 18 years, though adults enjoy it too.
1) Parents
2) Older adults
3) Kids
(b)
Target market for Company W : The target of W is the complete market of tennis players. The brand is cheaper and smaller for young children, and deals with professional players, too.
(c)
Target market for Company D: The target market for D consists of all ages, including teens, adults, children and seniors. The D Company is one of the leading entertainment companies in the world.
(d)
Target market for DP: It is incorrectly believed that DP is designed for women only. In reality, DP attracts people of all ages and both genders. Males and females enjoy DP, as do children 6 years of age and older.
Target market for Company K: The product is mainly for children below 18 years, though adults enjoy it too.
1) Parents
2) Older adults
3) Kids
(b)
Target market for Company W : The target of W is the complete market of tennis players. The brand is cheaper and smaller for young children, and deals with professional players, too.
(c)
Target market for Company D: The target market for D consists of all ages, including teens, adults, children and seniors. The D Company is one of the leading entertainment companies in the world.
(d)
Target market for DP: It is incorrectly believed that DP is designed for women only. In reality, DP attracts people of all ages and both genders. Males and females enjoy DP, as do children 6 years of age and older.
Marketing 2014 17th Edition by William Pride,Ferrell
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