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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 2
Location of retail outlets is an issue in strategic planning. What initial steps would you recommend to Juanita (see Application Question 1) when she considers a location for her store?
Explanation
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Following are the suggestions to J for o...
Marketing 2014 17th Edition by William Pride,Ferrell
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