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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 1
Imagine you are the owner of a new service business. What is your service? Be creative. What are some of the most important considerations in developing the service, training salespeople, and communicating about your service to potential customers?
Explanation
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The major part of the service business o...
Marketing 2014 17th Edition by William Pride,Ferrell
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