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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 1
Supply-chain management involves long-term partnerships among channel members that are working together to reduce inefficiencies, costs, and redundancies and develop innovative approaches to satisfy customers. Select one of the following companies and explain how supply-chain management could increase marketing productivity.
a. Dell
b. FedEx
c. Nike
d. Taco Bell
a. Dell
b. FedEx
c. Nike
d. Taco Bell
Explanation
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Verified
Supply chain management for N:
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Marketing 2014 17th Edition by William Pride,Ferrell
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