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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 3
The car market may be segmented according to income and age. Discuss two ways the market for each of the following products might be segmented.
a. Candy bars
b. Travel services
c. Bicycles
d. Cell phones
a. Candy bars
b. Travel services
c. Bicycles
d. Cell phones
Explanation
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Verified
Basis of market segmentation for the fol...
Marketing 2014 17th Edition by William Pride,Ferrell
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