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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 1
When developing a new product, a company often test-markets the proposed product in a specific area or location. Suppose you wish to test-market your new, revolutionary SuperWax car wax, which requires only one application for a lifetime finish. Where and how would you test-market your new product?
Explanation
Verified
Verified
Car Waxing is very tough and time-taking...
Marketing 2014 17th Edition by William Pride,Ferrell
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Other Minimum 8 character and maximum 255 character
Character 255
