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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 2
If you had to conduct a social audit of your organization's ethics and social responsibility, what information would most interest you? What key stakeholders would you want to communicate with? How could such an audit assist the company in improving its ethics and social responsibility?
Explanation
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For conducting social audit in an organi...
Marketing 2014 17th Edition by William Pride,Ferrell
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