
Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252
Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 4
If you were using a time series analysis to forecast sales for your company for the next year, how would you use the following sets of sales figures?
c. In 2010, sales increased 21.2 percent. In 2011, sales increased 18.8 percent. New stores were opened in 2010 and 2011.
c. In 2010, sales increased 21.2 percent. In 2011, sales increased 18.8 percent. New stores were opened in 2010 and 2011.
Explanation
a.
For calculating next year sales forec...
Marketing 2014 17th Edition by William Pride,Ferrell
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