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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 4
Identify and describe a friend or family member who fits into each of the following adopter categories. How would you use this information if you were product manager for a fashion-oriented, medium-priced clothing retailer such as J.Crew or JCPenney?
a. Innovator
b. Early adopter
c. Early majority
d. Late majority
e. Laggard
a. Innovator
b. Early adopter
c. Early majority
d. Late majority
e. Laggard
Explanation
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Verified
Following family members or friends fall...
Marketing 2014 17th Edition by William Pride,Ferrell
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