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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 7
Describe the significance of the shift from transaction-based marketing to relationship marketing. When does relationship building begin?
Explanation
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Transaction-based marketing:
Transactio...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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