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Textbook Solution | Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Contemporary Marketing
Contemporary Marketing
Edition 15
Author(s): Louis Boone, David Kurtz
ISBN: 9781111579715
Publisher: Cengage Learning
507 Explanations
Gates.31 and 5,235 students have unlocked this book
Textbook Solution | Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Section: Assurance of Learning Review
Section: Questions for Critical Thinking
Section: Critical-Thinking Exercises
Section: Ethics Exercise
Section: Internet Exercises
Section: Projects and Teamwork Exercises
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Chapter 1: Marketing: the Art and Science of Satisfying Customers
Free
Chapter 2: Strategic Planning in Contemporary Marketing
Chapter 3: The Marketing Environment, Ethics, and Social Responsibility
Chapter 4: E-Business: Managing the Customer Experience
Chapter 5: Consumer Behavior
Chapter 6: Business-To-Business B2b Marketing
Chapter 7: Global Marketing
Chapter 8: Marketing Research and Sales Forecasting
Chapter 9: Marketing Segmentation, Targeting, and Positioning
Chapter 10: Relationship Marketing and Customer Relationship Management Crm
Chapter 11: Product and Service Strategies
Chapter 12: Developing and Managing Brand and Product Categories
Chapter 13: Marketing Channels and Supply Chain Management
Chapter 14: Retailers, Wholesalers, and Direct Marketers
Chapter 15: Integrated Marketing Communications
Chapter 16: Advertising and Public Relations
Chapter 17: Personal Selling and Sales Promotion
Chapter 18: Pricing Concepts
Chapter 19: Pricing Strategies
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
