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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 2
Which of the four sales channels is each of the following salespeople most likely to use?
a. salesperson in a Macy's store
b. Coldwell Banker real estate agent
c. route driver for Keebler snack foods (sells and delivers to local food retailers)
d. technical support for HP
a. salesperson in a Macy's store
b. Coldwell Banker real estate agent
c. route driver for Keebler snack foods (sells and delivers to local food retailers)
d. technical support for HP
Explanation
Verified
Verified
Sales channels:
The four sales channels...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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