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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 7
Why are there more steps in the organizational buying process than in the consumer buying process? Explain why feedback between buyers and sellers is important to the marketing relationship.
Explanation
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Organizational buying process:
The foll...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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