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book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
Exercise 8
What is the rule of three? Suppose you worked for a small firm in a large industry, such as a small manufacturer of furniture. How might you actually use the rule of three to enhance your firm's position in the marketplace?
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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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