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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 8
Differentiate between direct selling and direct-response retailing. Cite examples of both.
Explanation
Verified
Verified
Direct selling:
Direct selling is the f...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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