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book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
Exercise 1
What are the benefits to firms that decide to engage in global marketing?
Explanation
Verified
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Global marketing:
Global marketing is a...

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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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