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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 3
What are the major price implications of the PIMS studies? Suggest possible explanations for the relationships the PIMS studies reveal.
Explanation
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Profit impact of market strategy (PIMS):...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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