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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 4
Differentiate between advertising and product placement. Which do you think is more effective, and why?
Explanation
Verified
Verified
Advertising and product placement:
Adve...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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