
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 3
List and explain the steps in the marketing research process. Trace a hypothetical study through the stages in this process.
Explanation
The following are the steps in marketing...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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