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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 4
Identify the different types of emotional appeals in advertising. What are the benefits and pitfalls of each?
Explanation
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Verified
Emotional appeals in advertising:
Adver...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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