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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 2
How is customer-based segmentation beneficial to B2B marketers? Describe segmentation by purchasing situation.
Explanation
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Customer-based segmentation:
Customer-b...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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