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book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
Exercise 6
What are some of the environmental factors that may influence buying decisions? Identify organizational factors that may influence buying decisions. Describe the role of the professional buyer.
Explanation
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Environmental factors:
The following ar...

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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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