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book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
Exercise 2
What are the differences between consumer products and B2B products? Describe a product that could be used as both.
Explanation
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Consumer (B2C) products:
The products t...

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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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