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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 3
What is the difference between a firm's mission and its objectives? Why is it important that both are conveyed clearly to employees and to customers?
Explanation
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Firm's mission :
• A firm mission's shou...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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