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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 2
Why is the concept of acculturation important to marketers who want to target such groups as Hispanic, Asian, or African American consumers?
Explanation
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Acculturation:
Acculturation is a pract...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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