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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 1
Why is environmental scanning an important activity for marketers?
Explanation
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Environment scanning:
Environment scann...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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