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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 1
What is the difference between a skimming price strategy and a penetration pricing strategy? Under which circumstances is each most likely to be used?
Explanation
Verified
Verified
Skimming pricing strategy:
This strateg...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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