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book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
Exercise 1
State whether each of the following illustrates strategic or tactical planning:
a. Global automakers begin setting up manufacturing plants in India.
b. The merging of Play N Trade Video Games and Dimensions Games Corporation.
c. The Washington Redskins trade multiple draft picks to draft Baylor QB Robert Griffin III.
d. A regional airline looks for ways to expand to other areas of the country.
Explanation
Verified
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Strategic planning :
Strategic planning ...

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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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