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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 9
What buying center participant is a marketer likely to encounter first? In the buying center, who has the formal authority to make a purchase?
Explanation
Verified
Verified
Buying center participant:
Buying cente...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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