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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 4
Distinguish between primary and secondary data. When should researchers collect each type of data?
Explanation
Verified
Verified
Primary data:
The data that is collecte...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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