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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 1
Choose one of the following products and explain how it blurs the distinction between goods and services.
a. knee replacement surgery
b. dinner at a popular restaurant
c. purchase and installation of new roof
d. live concert
e. custom-made suit
a. knee replacement surgery
b. dinner at a popular restaurant
c. purchase and installation of new roof
d. live concert
e. custom-made suit
Explanation
Verified
Verified
Goods:
The tangible products that the c...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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