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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 8
What are the components of attitude? Explain the two ways in which marketers can try to change consumer attitudes toward their products.
Explanation
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Attitude:
Attitude is a perspective of ...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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