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book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
book Contemporary Marketing 15th Edition by Louis Boone, David Kurtz cover

Contemporary Marketing 15th Edition by Louis Boone, David Kurtz

Edition 15ISBN: 9781111579715
Exercise 10
Explain how a firm goes about evaluating the lifetime value of a customer.
Explanation
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Lifetime value of a customer:
The lifet...

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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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