
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 10
Explain how a firm goes about evaluating the lifetime value of a customer.
Explanation
Lifetime value of a customer:
The lifet...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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