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Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
Edition 15ISBN: 9781111579715 Exercise 9
Explain how the use of yield management can result in greater revenue than other pricing strategies.
Explanation
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Yield management:
Yield management is t...
Contemporary Marketing 15th Edition by Louis Boone, David Kurtz
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