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Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769 Exercise 5
What is value? How can marketers use the marketing mix to enhance the perception of value?
Explanation
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Value: Value is a subjective concept and...
Foundations of Marketing 7th Edition by William Pride,Ferrell
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