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Textbook Solution | Foundations of Marketing 7th Edition by William Pride,Ferrell
Foundations of Marketing
Foundations of Marketing
Edition 7
Author(s): William Pride,Ferrell
ISBN: 978-1305405769
Publisher: Cengage Learning
348 Explanations
Fleming.31 and 6,052 students have unlocked this book
Textbook Solution | Foundations of Marketing 7th Edition by William Pride,Ferrell
Chapter 1: Customer-Driven Strategic Marketing
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Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
Chapter 3: The Marketing Environment, Social Responsibility, and Ethics
Chapter 4: Marketing Research and Information Systems
Chapter 5: Target Market Segmentation and Evaluation
Chapter 6: Consumer Buying Behavior
Chapter 7: Business Markets and Buying Behavior
Chapter 8: Reaching Global Markets
Chapter 9: Digital Marketing and Social Networking
Chapter 10: Product, Branding, and Packing Concepts
Chapter 11: Developing and Managing Goods and Services
Chapter 12: Pricing Concepts and Management
Chapter 13: Marketing Channels and Supply-Chain Management
Chapter 14: Retailing, Direct Marketing, and Wholesaling
Chapter 15: Integrated Marketing Communications
Chapter 16: Advertising and Public Relations
Chapter 17: Personal Selling and Sales Promotion
Foundations of Marketing 7th Edition by William Pride,Ferrell
