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Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769 Exercise 4
A retailer purchases a can of soup for 24 cents and sells it for 36 cents. Calculate the markup as a percentage of cost and as a percentage of selling price.
Explanation
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Mark up pricing:
It is defined as a met...
Foundations of Marketing 7th Edition by William Pride,Ferrell
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