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Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769 Exercise 14
Explain the major characteristics of each of the three types of vertical marketing systems (VMSs): corporate, administered, and contractual.
Explanation
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The following are the major characterist...
Foundations of Marketing 7th Edition by William Pride,Ferrell
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