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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 10
What is customer relationship management? Why is it so important to "manage" this relationship?
Explanation
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Customer Relationship Management: It ref...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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