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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 2
What should marketers consider as they decide whether to license or enter into a joint venture in a foreign nation?
Explanation
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Both the options are good and it depends...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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