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Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769 Exercise 5
How can a product's characteristics affect the composition of its promotion mix?
Explanation
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The characteristics of a product can aff...
Foundations of Marketing 7th Edition by William Pride,Ferrell
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