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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 15
Explain how the term quality has been used to differentiate products in the automobile industry in recent years. What are some makes and models of automobiles that come to mind when you hear the terms high quality and poor quality?
Explanation
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The term quality defines the complete ta...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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