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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 18
Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?
Explanation
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A market test constitutes making a parti...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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