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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 6
How can an organization make its competitive advantages sustainable over time? How difficult is it to create sustainable competitive advantages?
Explanation
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In most organizations, the strategic pla...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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