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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 23
How does an opinion leader influence the buying decision process of reference group members?
Explanation
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An opinion leader is that person in a gr...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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