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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 19
What types of problems does a weak product cause in a product mix? Describe the most effective approach for avoiding such problems.
Explanation
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Problems that a weak product may cause i...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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