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Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769 Exercise 21
What are reference groups? How do they influence buying behavior? Name some of your own reference groups.
Explanation
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A reference group is that group which st...
Foundations of Marketing 7th Edition by William Pride,Ferrell
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