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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 21
How should a sales manager establish criteria for selecting sales personnel? What do you think are the general characteristics of a good salesperson?
Explanation
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For selecting and recruiting any sales p...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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