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M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 1
What are the various components of a marketing strategy?
2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.
2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.
Explanation
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(a)Components of marketing strategy:
Th...
M: Marketing 4th Edition by Dhruv Grewal,Michael Levy
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